Privacy Policy

Information We Collect

We collect information directly from you when you engage with our services, request consultations, or communicate with our team. This happens when you fill out contact forms, schedule meetings, or participate in our profitability analysis programs.

We also gather certain technical information automatically, such as your IP address, browser type, and how you navigate our website. This helps us improve our services and ensure our platform works smoothly for everyone.

How We Use Your Information

Your information helps us provide better financial analysis services and maintain meaningful business relationships. Here's specifically how we use what you share with us:

• Conducting thorough profitability analyses tailored to your business needs
• Communicating about our services, scheduling consultations, and following up on inquiries
• Improving our analytical methods and service delivery based on client feedback
• Complying with Australian financial services regulations and record-keeping requirements
• Protecting against fraud and ensuring the security of our services
• Sending relevant business insights and updates you've requested

We don't use your information for advertising purposes or share it with marketing companies. Our focus remains on providing valuable financial analysis services that genuinely help Australian businesses improve their profitability.

Data Sharing and Disclosure

We take data sharing seriously and only share your information in specific, necessary circumstances. Your business data stays confidential and isn't sold to third parties.

We may share limited information with:

• Trusted service providers who help us deliver our services (such as secure cloud storage providers)
• Professional advisors including lawyers and accountants when required for business operations
• Regulatory authorities if required by Australian law or to comply with legal obligations
• In the unlikely event of a business sale or merger, though your privacy rights would remain protected

All third parties who access your information are bound by strict confidentiality agreements and must maintain the same level of data protection we provide. We never share your financial data for marketing or commercial purposes outside of our direct service relationship.

Your Privacy Rights

Under Australian Privacy Principles, you have several important rights regarding your personal information. We're committed to making these rights easy to exercise.

To exercise any of these rights, simply contact us using the details below. We'll respond within 30 days and work with you to address your request promptly and thoroughly.

Data Security Measures

Protecting your business information is crucial to maintaining trust and complying with Australian privacy laws. We've implemented multiple layers of security to keep your data safe.

Our security practices are regularly reviewed and updated to address emerging threats. All team members receive ongoing privacy and security training to ensure they handle your information appropriately.

Data Retention

We retain your information only as long as necessary to provide our services and meet legal requirements. Different types of information have different retention periods based on their purpose and legal obligations.

When retention periods expire, we securely delete or anonymize your information. In some cases, we may retain information longer if required by law or to resolve disputes, but we'll always inform you of any extended retention.

International Data Transfers

While we primarily store and process your data within Australia, some of our trusted service providers may be located overseas. When this happens, we ensure your information receives the same level of protection it would receive in Australia.

Any international transfers comply with Australian Privacy Principles and include appropriate safeguards such as:

• Contractual agreements that require overseas recipients to protect your information
• Ensuring recipient countries have adequate privacy laws or protections in place
• Regular audits and assessments of overseas service providers
• The ability to access and control your information regardless of where it's stored

We'll always inform you if we plan to send your information overseas and provide details about the protections in place.

Changes to This Policy

Privacy laws and our business practices evolve over time, so we may need to update this policy occasionally. When we make significant changes, we'll notify you directly via email and post the updated policy on our website.

We'll always give you reasonable notice of changes that might affect how we handle your information. The "last updated" date at the top of this policy shows when the most recent changes were made.

If you continue using our services after we've notified you of changes, we'll consider that acceptance of the updated policy. If you don't agree with changes, you can contact us to discuss your concerns or request deletion of your information where possible.